Lodz-based SEO agency FunkyMedia celebrates 15 years on the market and a spectacular success for a cosmetics industry client

Poland, 6th Nov 2025 – Founded in 2010 by Rafał Cyrański, SEO agency FunkyMedia is strengthening its position as one of the most dynamic SEO companies in the region. The latest project for a client in the cosmetics sector shows how combining SEO, AI, and brand mentions analysis can translate into real growth in both sales and online visibility.

Over a decade of experience

Since 2010, FunkyMedia has specialized in comprehensive SEO activities for e-commerce and brands building their online presence. The agency’s team combines classic technical optimization, link building, and content marketing with the latest AI-powered tools.

“When we started in 2010, SEO looked completely different. Today, we can’t imagine an effective strategy without data, AI, and monitoring brand mentions across the whole digital ecosystem,” says Rafał Cyrański, founder and CEO of FunkyMEDIA.

Case study: cosmetics brand – the numbers speak for themselves

One of the agency’s latest successes is cooperation with a nationwide online store in the skincare cosmetics segment. Within 12 months of implementing a strategy based on AI, SEO, and brand mentions, FunkyMedia achieved:

• +312% year-on-year growth in organic traffic
• +185 new keywords in Google TOP 3 and +420 in TOP 10
• +68% increase in revenue from the organic channel
• 37% decrease in cost per acquisition from organic traffic
• Increase in brand mentions (brand references in media, social media and forums) from around 90 to 410 per month

AI, SEO and brand mentions – an integrated strategy

In the project for the cosmetics brand, FunkyMedia used:

• AI for keyword and content topic analysis – reducing the time needed to prepare a content strategy by over 40%
• AI models to optimize content (meta tags, headings, article structures, and product descriptions)
• Brand mentions monitoring in social media, review platforms and forums, enabling quick responses to customer needs and strengthening the brand image
• Advanced technical SEO, including Core Web Vitals improvements, category structure optimization and internal linking enhancements

“AI doesn’t replace strategy, but it helps us make better decisions faster. Combining SEO data with brand mentions analysis gives our clients a competitive advantage that’s clearly visible in the numbers,” adds Rafał Cyrański.

About FunkyMEDIA

FunkyMedia is an SEO agency based in Lodz, Poland, operating on the market since 2010. The company specializes in increasing brand visibility in search engines, building online authority, and integrating SEO activities with AI and brand mentions monitoring. Its portfolio includes projects for clients in cosmetics, fashion, home & decor, B2B and e-commerce sectors.

Media contact:
Funkymedia.pl
Poland
biuro@funkymedia.pl

Media Contact

Organization: FunkyMedia

Contact Person: Rafał Cyrański

Website: https://funkymedia.pl/

Email: Send Email

Country:Poland

Release id:36582

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